I just got back from the first-ever DSO World pavilion within ESC Silicon Valley, which was a huge success. DSO World featured three days of expert presentations; product demos from the likes of IBM, Wind River, and Encirq; and the best free espresso in San Jose. My favorite response came from Tom Hayes, VP of marketing at Enea: "This is the Woodstock of DSO. And just as it was with that event, 10 years from now, everybody will claim to have been here."
For the record, among those who definitely attended DSO World were the panelists for a session entitled "DSO in the real world." We had John Bruggeman, CMO of Wind River; Karl-Gustav Niska, VP of marketing at Enea; and Dave Kleidermacher, VP of engineering at Green Hills. Moderated by yours truly, this panel for the first time had a cross-industry discussion of DSO realities. The Woodstock equivalent would have to have been an imaginary jam session featuring Jimi Hendrix, Carlos Santana, and Jerry Garcia. Sparks flew, man!
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